AZ Connected

Why the Kid Next Door May Not Be the Best Choice

When faced with the cost of a new website many business owners will scoff at how much it costs just to get the site running. Personally, I have heard many timesĀ  the wonderful statement, “Why should I pay you that much when my neighbor’s kid can do the exact same thing for half that?”

The answer is simple, you can have your neighbor’s kid or your brother in-law’s cousin build the site, and they may even do a fine job at it and give you what you need. But what happens when it comes time to do your changes? Will they be able to add what you need? And what if you need something they can’t offer? If you just wanted a simple static website that just displays who you are and what you do then perhaps they are the way to go. However, if you are wanting advanced features like a calendar, photo gallery, flash animations, or even a simple feature like a contact form, that acquaintance of yours may not be able to handle it. Read more

Why is Content Management so Preferred?

Building a web site usually comes right after choosing a name and right before ordering business cards. Which means that business are still facing loads of start-up expenses and haven’t even made their first dollar. No wonder entrepeneurs try to save money on their web sites.

While new business owners will eagerly sit down with a web developer, intending to build a web site that will knock the socks off of their vieweres in design and in the ease of usability, they usually walk away either depressed or angry when they discover how much those socks cost. Read more

Are You Spending Too Much Time on Twitter?

Everybody loves Twitter. I get it. Heck, even I spend some time on it each day. The operative word being “some.” I do not live there. I do not make it my home away from home like some of you marketers do. And the question that has to be asked is this. Even if you are getting a following on Twitter and making some cash from doing so, are your efforts worth the time spent when maybe you could be doing something else that would bring you a bigger return?

I’m going to throw some hypothetical figures at you here in order to illustrate my point. These are in no way meant to reflect actual reality because the truth is, everybody is going to be different. But this should give you some idea of whether or not your time is being utilized properly. Read more

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